rESELLR
Introducing “Resellr” – Your Modern Marketplace for Preloved Treasures and Services. Resellr is an app that will seamlessly combines the best features of StockX, Facebook Marketplace, and eBay, creating a dynamic platform for buying, selling, and auctioning both preowned items and services.
Project: Ux research , concept, ui, branding
Tools: Adobe photoshop, illustrator, figma, indesign
Concept
Inspired by the user-friendly ethos of Gumtree Australia, Resellr will cater to the modern consumer’s desire for convenience, community, and sustainability. Discover a curated collection of high-quality used items, from fashion to electronics, authenticated like StockX, fostering trust among users. Engage in interactive auctions that inject excitement into the selling process, reminiscent of eBay’s allure. Experience the local touch of Facebook Marketplace with a robust service section, connecting users for skill exchanges and professional offerings. Resellr’s sleek interface will prioritize user experience, ensuring effortless navigation and seamless transactions. Reshaping online commerce – where value, authenticity, and community converge. Welcome to Resellr, where your preloved possessions and talents find new life.
DESIGN PROCESS
DISCOVERY
Research
Interviews
Surveys
Card Sorting
Competitor Analysis
Define
Goals
Personas
User flows
EXPLORE
Ideate
Wireframes
User Testing
MATERIALISE
Design
High Fidelity
FUTURE DEV
Ideate
Reasearch
🔑 key Insights
“Trust and safety concerns”
“Difficulty in finding unique items”
“Outdated design”
“Need more features”
“Don’t know how much items will go for”
Define
Problems faced
Proposed solutions
🤔
Face ID
License verification
Photo through the app
Trust issues
🧐
Discovering unique items
Tag Style categories
‘Tinder’ like explore feature
🤔
Price Ambiguity
Check similar listings
‘Auction’ style listing
Wireframes
🔑 key Insights on testing
“Explore in tinder style looks cool”
High error rate on tasks
“too simple”
“Interface looked hard to get used to”
“Tasks were easy but needs more option”
VISUAL IDENTITY
Logo development
Illustrations
Colour palette
#234AF5
#66ABFF
#FC9905
#4E87FB
#FFFFFF
#1E1E1E
Typography
Font of Choice: Poppins
Weights: regular, Semibold, Bold, Black
Icons