rESELLR

Introducing “Resellr” – Your Modern Marketplace for Preloved Treasures and Services. Resellr is an app that will seamlessly combines the best features of StockX, Facebook Marketplace, and eBay, creating a dynamic platform for buying, selling, and auctioning both preowned items and services.

Project: Ux research , concept, ui, branding

Tools: Adobe photoshop, illustrator, figma, indesign

Concept

Inspired by the user-friendly ethos of Gumtree Australia, Resellr will cater to the modern consumer’s desire for convenience, community, and sustainability. Discover a curated collection of high-quality used items, from fashion to electronics, authenticated like StockX, fostering trust among users. Engage in interactive auctions that inject excitement into the selling process, reminiscent of eBay’s allure. Experience the local touch of Facebook Marketplace with a robust service section, connecting users for skill exchanges and professional offerings. Resellr’s sleek interface will prioritize user experience, ensuring effortless navigation and seamless transactions. Reshaping online commerce – where value, authenticity, and community converge. Welcome to Resellr, where your preloved possessions and talents find new life.

DESIGN PROCESS

DISCOVERY

Research

Interviews

Surveys

Card Sorting

Competitor Analysis

Define

Goals

Personas

User flows

EXPLORE

Ideate

Wireframes

User Testing

MATERIALISE

Design

High Fidelity

FUTURE DEV

Ideate

Reasearch

🔑 key Insights

“Trust and safety concerns”

“Difficulty in finding unique items”

“Outdated design”

“Need more features”

“Don’t know how much items will go for”

Define

Problems faced

Proposed solutions

🤔

  • Face ID

  • License verification

  • Photo through the app

Trust issues

🧐

Discovering unique items

  • Tag Style categories

  • ‘Tinder’ like explore feature

🤔

Price Ambiguity

  • Check similar listings

  • ‘Auction’ style listing

Wireframes

🔑 key Insights on testing

“Explore in tinder style looks cool”

High error rate on tasks

“too simple”

“Interface looked hard to get used to”

“Tasks were easy but needs more option”

VISUAL IDENTITY

Logo development

Illustrations

Colour palette

#234AF5

#66ABFF

#FC9905

#4E87FB

#FFFFFF

#1E1E1E

Typography

Font of Choice: Poppins

Weights: regular, Semibold, Bold, Black

Icons

Onboarding screens

REDISCOVER

REVIVE

RESELL!